Facebook - Financials


facebook annual report

x ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF For the fiscal year ended December 31, or ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF For the transition period from to Commission File Number: _____ FACEBOOK, INC. Jan 11,  · ANNUAL REPORT – JANUARY The Constituency of Inverness had an incredible year with significant growth in our tourism and seafood industries. Our. The best way to report abusive content or spam on Facebook is by using the Find Support or Report link that appears near the content itself. To report a business you purchased something from on Facebook, you can fill out this form.. Below are some examples of how you can report content to us.

Facebook - Facebook Reports Fourth Quarter and Full Year Results

Washington, D. FORM K. Mark One. Exact name of registrant as specified in its charter. State or other jurisdiction of incorporation or organization, facebook annual report. Employer Identification Number. Address of principal executive offices and Zip Code.

Registrant's telephone number, including area code. Securities registered pursuant to Section 12 b of the Act:. Title of each class. Name of each exchange on which registered. Securities registered pursuant to Section 12 g of the Act:. Title of class. Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule of the Securities Act. Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15 d of the Act.

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company.

See definition facebook annual report "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange Act. Check one :. Non-accelerated filer. Emerging growth company. If an emerging growth company, indicate by check mark if the registrant has elected not to use facebook annual report extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13 a of the Exchange Act.

Indicate by check mark whether the registrant is a shell company as defined in Rule 12b-2 of the Facebook annual report Act. Note About Forward-Looking Statements. Limitations of Key Metrics and Other Data. Item 1. Item 1A. Risk Factors.

Item 1B. Unresolved Staff Comments. Legal Proceedings. Mine Safety Disclosures, facebook annual report. Selected Financial Data. Financial Statements and Supplementary Data.

Controls and Procedures. Other Information. Directors, Executive Officers and Corporate Governance. Executive Compensation. Principal Accounting Fees and Services. Exhibits, Financial Statement Schedules. All statements contained in this Annual Report on Form K other than statements of historical fact, including statements regarding our future results of operations and financial position, our business strategy and plans, and our objectives for future operations, are forward-looking statements, facebook annual report.

The words "believe," "may," "will," "estimate," "continue," "anticipate," "intend," "expect," and similar expressions are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and facebook annual report about future events and trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs.

Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time, facebook annual report. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make.

In light of these risks, uncertainties and assumptions, the future events and trends discussed in this Annual Report on Form K may not occur and actual results could differ materially and adversely from those anticipated or implied in the forward-looking statements. We undertake no obligation to revise or publicly release the results of any revision facebook annual report these forward-looking statements, except as required by law. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.

Unless expressly indicated or the context requires otherwise, the terms "Facebook," "company," "we," "us," and "our" in this document refer to Facebook, Inc. The term "Facebook" may also refer to our products, regardless of the manner in which they are accessed. For references to accessing Facebook on the "web" or via a "website," such terms refer to accessing Facebook on personal computers.

For references to accessing Facebook on "mobile," such term refers to accessing Facebook via a mobile application or via a mobile-optimized version of our website such as m. The numbers for our key metrics, facebook annual report, which include our daily active users DAUsmonthly active users MAUsand average revenue facebook annual report user ARPUare calculated using internal company data based on the activity of user accounts.

While these numbers are based on what we believe to be reasonable estimates of our user base for the applicable period of measurement, there are inherent challenges in measuring usage of our products across large online and mobile populations around the world. In addition, we are continually seeking to improve our estimates of our user base, and such estimates may change due to improvements or changes in our methodology.

We regularly evaluate these metrics to estimate the number of "duplicate" and "false" accounts among our MAUs. A duplicate account is one facebook annual report a user maintains in addition to his or her principal account.

We divide "false" accounts into two categories: 1 user-misclassified accounts, where users have created personal profiles for a business, organization, facebook annual report, or non-human entity such as a pet such entities are permitted on Facebook using a Page rather than a personal profile under our terms of service ; and 2 undesirable accounts, which represent user profiles that we determine are intended to be used for purposes that violate our terms of service, facebook annual report, such as spamming.

The estimates of duplicate and false accounts are based on an internal review of a limited sample of accounts, and we apply significant judgment in making this determination. For example, to identify duplicate accounts we use data signals such as similar IP addresses or user names, and to identify false accounts we look for names that appear to be fake or other behavior that appears inauthentic to the reviewers. Our estimates may change as our methodologies evolve, including through the application of new data signals or technologies, which may allow us to identify previously undetected duplicate or false accounts and may improve our ability to evaluate a broader population of our users.

As such, our estimation of duplicate or false accounts may facebook annual report accurately represent the actual number of such accounts. In particular, facebook annual report, duplicate facebook annual report are very difficult to measure at our scale, and it is possible that the actual number of duplicate accounts may vary significantly from our estimates. We believe the percentage of duplicate accounts is meaningfully higher in developing markets such as India, Indonesia, and the Philippines, as compared to more developed markets.

Our estimation of false accounts can vary as a result of episodic spikes in the creation of such accounts, which we have seen originate more frequently in specific countries such as Indonesia, Turkey, and Vietnam. From time to time, we may make product changes or take other actions to reduce the number of duplicate or false accounts among our users, which may also reduce our DAU and MAU estimates in a particular period, facebook annual report.

Accordingly, our understanding of usage by age group may not be complete, facebook annual report. In addition, our facebook annual report regarding the geographic location of our users is estimated based on a facebook annual report of factors, such as the user's IP address and self-disclosed location. These factors may not always accurately reflect the user's actual location. For example, a user may appear to be accessing Facebook from the location of the proxy server that the user connects to rather than from the user's actual location.

The methodologies used to measure user metrics may also be susceptible to algorithm or other technical errors. Our estimates for revenue by user location and revenue by user device are also affected by these factors. We regularly review our processes for calculating these metrics, and from time to time we may discover inaccuracies in our metrics or make adjustments to improve their accuracy, including adjustments that may result in the recalculation of our historical metrics.

We believe that any such inaccuracies or adjustments are immaterial unless otherwise stated. We intend to disclose our estimates of the number of duplicate and false accounts among our MAUs on an annual basis. In addition, our DAU and MAU estimates will differ from estimates published by third parties due to differences in methodology. In addition, other user engagement metrics included herein do not include Instagram, WhatsApp, or Oculus unless otherwise specifically stated.

PART I. Our mission facebook annual report to give people the power to build community and bring the world closer together. Our top priority is to build useful and engaging products that enable facebook annual report to connect and share with friends and family through mobile devices, personal computers, and other surfaces.

We also help people discover and learn about what is going on in the world around them, enable people to share their opinions, ideas, photos and videos, and other activities with audiences ranging from their closest friends to the public at large, and stay connected everywhere by accessing our products, including:.

Facebook enables people to connect, share, discover, and communicate with each other facebook annual report mobile devices and personal computers.

There are a number of different ways to engage with people on Facebook, the most important facebook annual report which is News Feed which displays an algorithmically-ranked series of stories and advertisements individualized for each person. Instagram is a community for sharing visual stories through photos, videos, and facebook annual report messages. Instagram is also a place for people to stay connected with the interests and communities that they care about.

Messenger is a messaging application that makes it easy for people to connect with other people, groups and businesses across a variety of platforms and devices. WhatsApp is a fast, simple, and reliable messaging application that is used by people around the world to connect securely and privately.

Our Oculus virtual reality technology and content platform power products that allow people to enter a completely immersive and interactive environment to train, learn, play games, consume content, and connect with others. We generate substantially all of our revenue from selling advertising placements to marketers. Our ads enable marketers to reach people based on a variety of factors including age, gender, location, interests, and behaviors.

Marketers purchase ads that can appear in multiple places including on Facebook, Instagram, Messenger, and third-party applications and websites. We are also investing in a number of longer-term initiatives, such as connectivity efforts, artificial intelligence research, and augmented and virtual reality, to develop technologies that we believe will help us better serve our communities and pursue our mission to give people the power to build community and bring the world closer together. Our business is characterized by innovation, rapid change, and disruptive technologies.

We compete with companies that sell advertising, as well as with companies that provide social, facebook annual report, media, and communication products and services that are designed to engage users on mobile devices and online.

We face significant competition in every aspect of our business, including from companies that facilitate communication facebook annual report the sharing of content and information, companies that enable marketers to display advertising, companies that distribute video and other forms of media content, and companies that provide development platforms for applications developers.

We compete to attract, engage, and retain people who use our products, to attract and retain marketers, and to attract and retain developers to build compelling mobile and web applications that integrate with our products. We also compete with the following:. Companies that offer products across broad platforms that replicate capabilities we provide. For example, Google has integrated social functionality into a number of its products, including search, video, and Android.


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facebook annual report


The best way to report abusive content or spam on Facebook is by using the Find Support or Report link that appears near the content itself. To report a business you purchased something from on Facebook, you can fill out this form.. Below are some examples of how you can report content to us. Facebook, the Facebook logo, FB, the Like button, Instagram, Oculus, WhatsApp, and our other registered or common law trademarks, service marks, or trade names appearing in this Annual Report on Form K are the property of Facebook, Inc. or its affiliates. Diversity Report. Diversity is critical to our success as a company. People from all backgrounds rely on Facebook to connect with others, and we will better serve their needs with a more diverse workforce.